About The CEO

Ed Barsano is the founder and CEO of CoolTrade Inc. Prior to founding CoolTrade, Ed served in the U.S. Navy aboard the U.S.S. Enterprise, and U.S.S Badger. In 1987, Ed was hired by Microsoft where he held the positions of software design engineer and project manager. After retiring from Microsoft, Ed founded CoolTrade, Inc., bringing the first robotic stock trading system to the trading industry. Ed and his wife reside in Scottsdale, Arizona where they raised their three children.

About CoolTrade, Inc.

CoolTrades ground-breaking software has been hailed as the next evolution in online automated trading. The company does business in over 40 countries through some of the largest broker-dealers in the world including TD AMERITRADE, E*TRADE, MB Trading, Interactive Brokers, OptionsXpress, OptionsHouse, and TradeKing. CoolTrade was also chosen by TheStreet.com to automate Jim Cramers Actions Alerts Plus!

About Robotic Trading

Robotic Stock Trading is an artificial intelligence technology referred to as the next generation of automated stock trading. In contrast with automated systems that execute trade orders once, a robotic trader is capable of executing a user-defined trading strategy continuously and instantaneously without user intervention. The robotic trader acts as a trading surrogate to monitor complex stock market indicators and other conditions affecting trade outcomes. The ability to trade in "stealth mode" is also a key distinction between traditional automated and more-advanced robotic trading systems. As the stealth-based robot is able to detect conditions before a human trader can, robotic stock trading has become increasingly popular with day-traders who rely on speed of execution to repeatedly take profit on stock fluctuations throughout a trading session, and individual self-directed traders looking for less reliance on mutual funds and outside management.




Regina Guinn CoolTrade Article